Noha El-Bassiouny was Presidential Cup Holder of the Fall 2003 graduating class at the American University in Cairo (AUC) with a GPA of 4.0/4.0 . She majored in Business Administration and minored in Psychology. She has received several awards for distinct academic achievement as well as actively participating in leadership seminars. She holds her MBA also from the AUC with double concentration in marketing and operations management. She is currently working on her Ph.D.

In 2003, she joined InterMark (prominent marketing consultancy in the Middle East ) as a marketing consultant, where she worked on several consulting assignments. She then set on her academic career

andworked as a teaching assistant at the American University in Cairo . She is currently a lecturer of marketing at guc after having finalized her Ph.D. at GUC with joint reviewing from the university of Applied Science in Konstanz, Germany. The research was titled "The impact of character education programs on the potential consumer behavior of tweens: the case of private american international schools in Egypt".

Living in a developing country, Noha is working with several non-governmental organizations (NGO's) and thereby has research interests ranging from development to social marketing and educational marketing. She co-authored and presented papers on human development. She is especially interested in the marketing of educational institutions. Her current research interests are a blend of educational psychology and marketing.

Noha has a life aim of advocating altruism, sharing, peace, harmony, empathy, and cross-cultural understanding amongst different civilizations of the human family. For that purpose, she has headed volunteers working in organizations aiming at mitigating cultural barriers and clarifying misconceptions about the Islamic world and the Islamic culture including Bridges Foundation ( www.bridges-foundation.org ).

Noha cherishes family and family life since it is the building unit of a sound society. She is a happy wife and mother. She believes in the value of character education in raising a healthy generation and sees motherhood as God's love in action.

Iman Seoudi is assistant professor of strategic management at AUC. She has previously taught strategy at the German University in Cairo, and has served in several research positions in both Egypt and Ohio.

Iman Seoudi graduated from the American University in Cairo with a Bachelor of Arts in two majors: Business Administration and Economics in 1995. She got her Masters degree in Economics from the American University in Cairo in 2000, and her Ph.D. in Management from the Weatherhead School of Management, Case Western Reserve University, Ohio in 2009. Her Ph.D. dissertation on The Epistemological Foundations of Resource-Based Theory in Strategic Management received an award for outstanding scholarship by the Ohio Electronic Thesis & Dissertation Association.

She enjoys teaching strategic and general management as well as entrepreneurship and business ethics. Her research interests include the dynamic capabilities of business firms in general, and specifically of Egyptian software firms, resource-based strategic management as well as the epistemological underpinnings of current theoretical approaches in strategy. She is also interested in researching ethical perceptions and values and the effect of business ethics education.

Besides teaching and research, Iman has been involved in several community development initiatives relevant to developing human capacity and reviving the spirit of entrepreneurship in Egypt.

Iman is married and has three children.

Associate Professor of Marketing

Qualifications:

• PhD, Major Marketing, Nottingham University Business School ( UK )
  MSc. Major Finance, Faculty of Commerce, Cairo University
• Bachelor of Business Administration, Faculty of Commerce, Cairo University .

Academic Experience:

Head of the Marketing Department, German University in Cairo ( Egypt ). Visiting professor in George Washington University (USA), American University in Cairo ( Egypt ), and Arab Academy Graduate School of Business ( Egypt ). Published in a number of highly reputable academic journals including Journal of Marketing Management and a regular contributor to international academic conferences like Academy of Marketing (UK) and Academy of Marketing Science (USA). Teaching and research interests include; Consumer Behavior, Financial Services Marketing, International Marketing, and E-marketing

Professional Experience:

Active marketing consultant and trainer to a number of public and private businesses as well as governmental institutions in Egypt and the Arab region.

Mariam Abou-youssef graduated from the American University in Cairo (AUC), majoring Business Administration, concentration marketing and holds MBA concentration marketing and international business.

In 2003, she joined Martec (management and marketing consulting office) for a year as a junior consultant. In 2004, she joined IMS (integrated marketing solutions), which is also a marketing consulting office, as a marketing consultant. Currently she is an assistant lecturer at the German University in Cairo . And she is now working on her PhD dissertation.

Qualitative Research Manager

Consumer research

BA in Mass Communications (with Highest Honors); the American University in Cairo. Specialized in Integrated Marketing Communications and Psychology. Holder of the International Advertising Association Diploma.

Explored different fields like Marketing Consultancy and Marketing research and have been working with Synovate since 2001.

Her moderation experience covers moderating focus groups in different countries (Egypt, Dubai, Syria, Jordon Algeria…etc), in-home visits, ethnographic visits, shop alongs and other types of research covering the main geographical regions of Egypt with respondents that are representative of all SEC.

She has worked on different types of research; Usage &Attitude, concept testing, concept labs, concept clinics, advertising pre and post testing, package testing, taste testing and many others.

She has worked on numerous analytical reports as she enjoys in depth meaningful analysis that would leave clients with actionable recommendations.

She has been involved in wide range of ad hoc research; lifestyles and social trends, food & beverages, automotive, aviation, pharmaceuticals, hair care, oral care, heath care, IT, telecommunication, education, banking, family planning ..etc

Noha has managed numerous multi country projects in North Africa, Gulf and Levant.

She is a trained and accredited analyst in the psycho dynamic research; Censydiam .