SIFE "Students In Free Enterprise”

SIFE is a global non-profit organization active in more than 40 countries. It is funded by financial contributions from corporations, entrepreneurs, foundations, government agencies and individuals. Working in partnership with business and higher education, SIFE establishes student teams on university campuses. These teams are led by faculty advisors and they are challenged to develop community outreach projects that should be fulfilling the SIFE criteria topics:

1. Market Economics
2. Success Skills
3. Entrepreneurship
4. Financial Literacy
5. Business Ethics

SIFE team members leverage their personal educational experiences, the expertise of their faculty advisors, the support of their local business advisory boards, and the resources of their institutions to implement programs that create real economic opportunities for members of their communities.

For more info please visit the official SIFE website: www.sife.org

The effectiveness of their programs is judged at competition. Each national SIFE organization conducts a national competition, which is judged by leaders from its business community. At competition, SIFE teams present the results of their outreach projects and compete to determine which team was most successful at creating economic opportunity for others. SIFE National Champion teams advance to the top level of competition, the SIFE World Cup. For more information about SIFE Egypt and SIFE EGYPT national competition please check the following link http://www.sife.org/egypt/index.asp?ID=EG

SIFE GUC 2008

This year SIFE GUC team is ready to break new ground and help as many people as possible by establishing fruitful educational projects that will help them take a step forward in their futures and careers. The team will proudly compete this year for the national title, and hopefully from there we'll hit the road to the top level of competition; SIFE World Cup!

For more information about SIFE World CUP please visit the following link:

http://sife.org/world_cup/Default.asp?ID=WC

GUC Radio Project

The GUC Radio Project is one of the projects implemented by SIFE GUC, as it meets the Business Ethics criteria.

Last year, the Digital Media Campus was inaugurated in the GUC, this inspired our team to benefit from it, by conveying messages to all of our listeners (students and staff), which in result gives a big impact and an expected good feedback.

The objective of the project is to promote Business Ethics concepts among individuals by increasing Business Ethics awareness, and to fix the misconception which took place nowadays due to the expansion of business in our societies, as it became an important part in our lives which in all leaded to forgetting ethics and its importance due to competitiveness between companies and corporate.

Thus we thought of using the GUC Radio in the DMC as a distinguished platform to release our Business Ethics messages and tips. The GUC Administration welcomed our idea since it saw the importance of its contribution as an educational mansion in apprising Business Ethics concepts on campus to all its students as well as its staff.

First, team members were asked to research Business Ethics to explore its history, main goals, concepts, and importance. We came to a conclusion that Business Ethics in general is divided into:

• Ethics in Marketing
• Ethics in Production
• Ethics of Intellectual Property and knowledge
• In addition to more informative chapters as Corporate Ethics policies and Ethics in Religion.

Instead of broadcasting hard terminologies in Business Ethics among our listeners, we thought of using a simpler method which is “sketching”. After gathering enough data, the team created humorous dialogues between ordinary citizens of our society, each of which reflects a case of business ethics violation or compliance. The cases were categorized under one of the previously mentioned divisions of business ethics. The sketches represent real life situations that are liable to be experienced by anyone in our community. They thus touch and tackle society-related cases and try to spread business ethics awareness through the indirect message conveyed to the listener.

The sketches were recorded later by the team members using their own voices in the GUC radio. The sketches were aired a couple of times and feedback was gathered from students both verbal and in forms. The feedback aims at assessing the understanding of the students to the sketches. The team members along with the students who listened to the sketches discussed the cases tackled within each sketch to share information and reach a mutual conclusion of whether the sketch was a positive or a negative example of ethics in business. The sketches can be viewed below.

We as SIFE-GUC team believe that ethical conduct should be given more attention and we see it vital to make sure that such ethical approach is conducted everywhere and at all times.

We welcome all of you to support us in our mission and spread the awareness of abiding by ethics in business.